Learning from designers

Maybe because I was grouped with the “design” participants, another key learning from Davos was this: Innovate, design, and problem-solve based on the voices and concerns of the people you want to reach and serve. Boundaries are blurring, the divides are increasing (based on perception if not reality). So the road to workable solutions lies with starting with who you want to reach and not bringing a top-down solution to their problems. The world is readier than ever for new approaches that are created from the bottom-up. The high number of designers who were exploring such issues is a testament to how far the world has come. We are learning a lot about the poor. We now need to be more effective in building systems that allow them to make their own decisions and choices.

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