Report on the next four billion

This report by the IFC, the private sector arm of the World Bank Group, and World Resources Institute (WRI) looks at the size of the BOP market and reinforces the need for creative business models that can serve poor consumers. It’s exciting to see this kind of analysis, particularly as the report highlights the work of current and former Acumen Fund investees, including Saiban, SHEF (aka CFWShops) and WHI, and cites a study led by our Pakistan Country Manager, Aun Rahman.