Articles by Molly Alexander

Molly Alexander has worked at Acumen Fund since September 2004. In her current role as Business Development Manager, Molly works to build and engage with our growing community of individual Partners. Molly Alexander has worked at Acumen Fund since September 2004. She has extensive experience living and working overseas, and prior to moving to New York managed a small business in Sydney, Australia creating market-based distribution channels for cottage industry products from remote areas of Tasmania. Molly holds a Bachelor of Asian Studies Degree with a double major in international relations and Korean studies from the University of New South Wales (UNSW), Sydney. One of five national recipients of a prestigious UNSW Business School scholarship, Molly completed her degree while living in Seoul, South Korea, where she also taught English as a Second Language.

Editor’s note: This post first appeared on the Tactical Philanthropy blog.

I am one of about 12 individuals sitting around the conference breakout table. We are a diverse mix of organizations, foundations and generations but we’re all asking Scott Harrison of charity:water and Donna Callejon of GlobalGiving the same question: how do we use social media to get our message ‘out there’. Just because we can, should all foundations and charitable organizations be creating social media strategies?

When asked how to measure the cost benefit of investing in a social media strategy, our own Tactical Philanthropy panelist Sean Stannard-Stockton responded to this question by asking “Does your foundation have a unique approach to poverty alleviation?” If you believe you have a unique method to influence change, you increase your impact merely by spreading that idea.

The problem with this, especially for the more traditional charities and foundations here at the Council on Foundations conference, is that when you decide to leverage social media tools (and that’s all they are, tools) to spread your idea, you relinquish full control of that message.

Scott Harrison uses this to his advantage. charity:water uses a powerful media strategy to engage people by telling stories which drive interest in their work and communities. By partnering with major media outlets they’ve managed to ‘get the word out’ but not to always control the direction of the message. But hey, 25million viewers via American Idol is pretty unbeatable. This method only works when you have strong, compelling content to begin with, something many non-profits struggle with.

“It’s easier to be a two year old organization launching into the social media space, they’ve come in on the wave” Donna reminds us. As I look around the table of staff from more established foundations searching for ways to leverage social media tools to connect with the next generation or turn interest into donations or to connect donors to the recipients on the ground I think: enlist the next generation to teach you about your message and how they want to be engaged; find your community’s evangelists and give them something specific to share; and finally tell stories, real stories of true impact. Hopefully then the myth around how to use social media tools becomes trumped with the knowledge of why you want to get your message out there. Or just don’t do it at all.

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Over the past three weeks, I have been traveling to each of Acumen Fund’s offices to recruit the 2010 class of Acumen Fund Fellows. It’s been an amazing opportunity to spend time with our teams and also meet with some of the companies Acumen Fund has invested in - and the people they serve (pictured, left).

Two weeks ago, I joined a group that included Aun Rahman, Acumen Fund Pakistan Country Director, Dr. Sono Khangarani and Saqib Khan, respectively the CEO and COO of Acumen Fund investee Micro Drip to visit Hyderabad in the Sindh region of Pakistan. Micro Drip sells drip irrigation systems to smallholder farmers in Pakistan (check out the company’s web site as well). My colleague Sasha Dichter took a similar trip earlier this year to a different part of Pakistan (Thar), and reflected on What It Means to be Patient: Drip Irrigation in Pakistan’s Thar Desert.

It was the Sunday before a 3-day Eid celebration, and the traffic leaving Karachi was noticeable, even to me (a Karachi novice). Then again, I couldn’t complain. Even the traffic in Pakistan is colorful, what with intricate designs adorning all manner of transport from the smallest rickshaws to buses and large-haul trucks.

But today, the color came not just from trucks, but from our non-human counterparts sitting in traffic. As part of the Eid celebration, families sacrifice an animal to share; as such, many vehicles were transporting goats and cows bound for slaughter; even camels played their part, pulling families along the highway. Later that evening, on our way home, I saw one guy in a rickshaw, his knees up to his chin as his feet rested on two goats, stacked atop one another on the floor of the rickshaw, much like one might stack up suitcases for a long family road trip.

I was eager for the road trip. It was a chance to get out of Karachi, where the inability to simply walk around freely must surely become stifling; it was also a chance to see more of Pakistan’s countryside. The day was facilitated very effectively by National Rural Support Program (NRSP). NRSP is (in Aun’s words) the ‘big brother’ of TharDeep Rural Development Program – the parent organization of Micro Drip – and has been providing agri-specific support to farmers for over 20 years.

In the past few years, NRSP has been offering micro-lending options in addition to agri-services, and the villages we met - like these farmers, pictured at left - with have organized around these micro-loans. The farmers that we met were not users of drip irrigation; in fact, the difficult task of selling drip systems to farmers was a key outcome of the meetings for me.

Many of these farmers have taken on loans between Rs10,000 and Rs30,000, and what we heard from them is that while these loans help them to operate without total dependence on a middle man – ‘Arti’ in Urdu – they barely cover the cost of inputs, let alone any of the other household costs the farmers incur on a daily basis.

Our objective for the day was simple: to listen to farmers. We wanted to hear directly their key concerns, constraints and cost burdens in order to gain a deeper understanding of where drip irrigation might play a role in increasing farm productivity. From a broader perspective, we were also interested in what we should be thinking about as Acumen Fund moves forward with our new agriculture portfolio. I can’t help thinking that my modest report is going to be complimented by a deeper and more colorful analysis in Jacqueline’s journal, so I’ll stick to facts and basics and attempt to relay the key insights we heard from these farmers.

The farmers are incredibly wise. Any solution that Micro Drip – or any other enterprise looking to solve the problems of smallholder ‘productivity’ – puts forward must be designed via an ongoing process of endless discussion with farmers. They know that drip irrigation needs a constant water supply; today, they are lucky to have access to flood irrigation from the canals once a week. Naturally, farmers are skeptical of drip’s impact.

They know that they are lucky to get 3 hours of electricity a day with which to pump the water from their wells, and even that they pay the landlord for – and it’s still cheaper than diesel. ‘Loadshedding’ has become such a common phenomenon throughout the rural areas that, despite the fact that they were speaking to us in their local Sindhi, the English word was common to all.

These farmers are keenly aware that, in 2008 alone, the price of inputs such as fertilizer has risen from Rs500 to Rs1300 on the black market despite the standard rate being Rs600. Their market access is limited to the back market through their historical relationships with Artis (middle men) leading them to hoard fertilizer, which in turn drives the price up more.

They know that even if their yields do increase, it’s often difficult to find a market for their product. This was confirmed in one village where we saw vast piles of cotton (pictured at left), brown and wasting because there was no one to buy, no where to sell. And finally, they know that the loans allow them to cover the costs of these inputs, but do not allow them to break the cycle of debt that the landlords and the Artis further entrench. If only the loans were larger, and the definition on ‘productivity’ broadened even a little, then they might be able to diversify their income sources, break their dependence on a crop that might easily be devastated by a flood or other natural disaster. A larger loan would allow them to buy new clothes, educate their children, pay for healthcare and truly improve their standard of living.

Dr. Sono knows the right questions to ask. He is in his element and it’s an honor to see him in action; he’s the only one of us who can speak directly to the farmers in Sindhi. The questions he asks all three villages get the same unanimous replies: 1) Do you think the cost of inputs is going to come down any time soon, if at all? No is the clear answer. 2) Do you think water will get any easier to get a hold of? Again, no is the immediate consensus. 3) What do you think is the best way to deal with these issues and allow you to become more productive? That, the farmers say, is the billion rupee question!

Dr. Sono discusses drip as an option, although he admits that without solving the bigger infrastructure question that would provide a more reliable water supply, it may not be the best solution for these farmers just yet.

One can’t help but be struck by the deepening and systemic tragedies Pakistan has fought throughout 2008: the continued lack of true leadership and the IMF intervention whose impact raises many more questions on the horizon. There are undoubtedly equally tough times are ahead here. But taking the time to listen to these farmers, to see Dr. Sono’s quiet manner of marketing with truth, and the deep seated commitment of the Acumen Fund Pakistan team (who are all complete rock stars) as well as the commitment I’ve witnessed this week from Jacqueline, Aun, Hunter Boll and Stuart Davidson, I feel a warming sense of hope that by partnering with and learning from local entrepreneurs like Dr. Sono, we might just gain the insights and the humility to give more farmers what they really need: the ability to determine their own definition of productivity and the dignity of providing for themselves.

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Editor’s Note: We received this appeal from Acumen Fund ally Cameron Sinclair, the co-founder and executive director of Architecture for Humanity, a charitable organization which seeks architecture and design solutions to humanitarian crises and provides design services to communities in need. We have re-posted his appeal in an effort to spread the word about this latest disaster.

It has been less than 24 hours since Cyclone Nargis hit the heart of Myanmar (Burma). Government figures have reported 15,000 dead but reports claim it is now 22,000 and in the coming days it may move closer to 50,000. While the media will focus its attention on the loss of life there will be millions displaced in the coming weeks and like most natural disasters no plan for long term sustainable reconstruction. Large aid agencies like Oxfam and Care will be knee deep in immediate delivery of aid however how will the country respond to the long term strategy need to rebuild the country.

We are currently reaching out to our community. We will need to raise a minimum of $10,000 to provide design services to communities affected by the disaster. This is a small start, but could affect tens of thousands of those displaced.

Find out more and donate at the Architecture for Humanity web site.

Pangea Day is an international event that will bring the world together through film.

In a world where people are often divided by borders, difference, and conflict, it’s easy to lose sight of what we all have in common. Pangea Day seeks to overcome that - to help people see themselves in others - through the power of film. (Watch Pangea Day organizer Jehane Noujaim’s TED Talk about the concept; Noujaim is a 2006 TED Prize winner.)

Live events in Cairo, Kigali, London, Los Angeles, Mumbai and Rio de Janeiro will be linked for a program of powerful films, live music, and visionary speakers including Queen Noor of Jordan, CNN’s Christiane Amanpour, musician/activist Bob Geldof, and Iranian rock phenom Hypernova. Pangea Day is a live broadcast - in seven languages - featuring powerful films, visionary speakers and inspiring music that will reach millions of people worldwide through public and private gathering places and through the Internet, television, digital cinemas and mobile phones.

Join members of the Acumen Fund team at The Paley Center for Media – a great venue for Pangea Day. Starting on Saturday, May 10 from 2:00 to 6:00 pm, the entire Pangea Day will be broadcast live. Don’t miss this opportunity to gather together locally and connect with the international community (through media) globally.

The Paley Center for Media is located on 52nd Street between 6th and 5th Avenue. Pangea Day is a free event - typical admission charges to the Paley Center do not apply, just remember to mention ‘Friends of Pangea Day’ when you arrive. We hope to see you there on Saturday! And if you’re not based in New York (or if you won’t be here on Saturday), please be sure to check out the Pangea Day web site, where information on thousands of venues can be found with just a few clicks.

Bp-06-press2a.jpgAcumen Fund Advisory Council Member, Dr. Seth Berkley is President and founder of the International AIDS Vaccine Initiative (IAVI).  IAVI is a global non-profit organization focused on accelerating the search for a vaccine to prevent HIV infection and AIDS. Their biennial flagship publication, AIDS Vaccine Blueprint 2006: Actions to Strengthen Global Research and Development, was released last week at the XIV International AIDS Conference in Toronto.  We are proud to know Seth and his team.

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