Articles by Sangeeta Chowdhry

Sangeeta Chowdhry is Acumen Fund’s Ripple Effect manager. The India phase of  Ripple Effect included pilot programs by 5 organizations, the Jal Bhagirathi Foundation among them.

The Ripple Effect project presented the Jal Bhagirathi Foundation (JBF) in the Thar desert of Rajasthan with quite a challenge: Improve access to safe drinking water in the area in just 8 weeks. Not only did they meet this challenge but they went a step further - and added an additional goal – to create livelihood opportunities for women in the process!

The story of JBF is an inspiring one — as can be seen in this recent coverage on Indian television. For a start, the challenges addressed are not small. The project began in a region with highly saline ground water, rainfall of no more than 10-50 cm per year and temperatures of over 50C (over 110 degrees Fahrenheit) in summer. A few years ago, in an attempt to bring high quality, affordable water to the community, they had launched one reverse osmosis plant in Pachpadra village. While the plant was successful in providing safe drinking water at reasonable prices to customers who came to the plant, those customers had to walk around 2km to do so. JBF struggled to make it a sustainable business that reached larger numbers of people who could not travel the distance.

With the help of a small grant of $15,000 and business coaching provided by the Ripple Effect team, JBF created a viable water distribution business model that addressed these challenges. They established water outlets in villages that are managed and owned by women from local self-help groups (SHG), and also increased water sales from the plant itself.

Critical to the long-term impact of the Ripple Effect project, work was also done to make these advances sustainable. Work was done with JBF to understand the unit economics of the operation.  Once it was understood how much water needed to be sold per day, it became a matter of developing a strategy that would lead to multiple sales channels – wholesale to tankers and retail to individuals from the plant in addition to sales to and from the local outlets. Pricing models were then created to support this business plan.

This planning was essential but JBF’s commitment and enthusiasm was what really took this Pilot on to achieve results. In a span of the 8 short weeks of the Ripple Effect Pilot Project, JBF trained SHG members in business management; established four water outlets managed by the women entrepreneurs; improved the infrastructure of the treatment plant to fill a water tanker in 15 minutes instead of the typical 2 hours; created business plans for the main plant and the outlets and executed aggressive awareness campaigns in the village of benefits of safe water.

This careful planning, passion and commitment has reaped results that can serve as a viable delivery model in rural parts of India.  The water sale from the plant increased from an average of 2000 liters per day to 16,000 liters per day and the distance walked to fetch the water was reduced from 2 km to under 500m. Most significant, however, is that women operating the outlets are earning a living from their micro-enterprises and that, compared to a few short months before, thousands more people now have safe drinking water available.

Jal Bhagirathi Foundation has now turned over the running of the plant and it’s operations to the local village body, and is now planning to replicate the success of Pachpadra in 13 more villages in Rajasthan.

See more on this remarkable project here on local TV news.

This post was originally posted on the Ripple Effect blog by Acumen Fund’s Sangeeta Chowdry - Ripple Effect Project Manager.

Ripple Effect team presenting at the conference

The Ripple Effect team marked the end of the successful India phase of the project by attending and presenting at the recently concluded Water Summit 2009 conference held in New Delhi.

The summit had an excellent turnout with over 150 attendees and speakers representing multiple stakeholders from the water sector in India. These included senior representatives from the Government of India, NGOs, World Economic Forum, UNDP, USAID, SDC, private sector, as well as various State Water Boards and financial institutions.

An introduction to the Ripple Effect project was made by Acumen Fund and IDEO, followed by presentations from four of the organizations running the pilot projects – Jal Bhagirathi Foundation, Naandi Foundation, Piramal Foundation and Water Health India.

All the presentations were very well received by the attendees, who also provided valuable feedback to us. In particular, the technology based work of Piramal and Naandi was complimented by several members of the audience. It was mentioned that while similar ideas had been implemented elsewhere, (eg. by Mother Dairy in India), this approach had not been tested in the water sector until now. One audience member commented that successful projects like they had seen within the Ripple Effect, should be linked to the public sector through policy interventions, in order to reach even greater scale. Yet another, from an international NGO, suggested starting a Ripple Effect like project in sanitation.

Jal Bhagirathi water outlet

During the pilot presentations, Jal Bhagirathi spoke of the successes it had achieved through their public-private-community partnerships model. Their reverse osmosis plant was now selling water to newly established remote water outlets, owned and managed by the community members. The project resulted in improved availability of safe drinking water while providing opportunities for livelihood generation for the women in the village. As a result of this project, the volume of water sold from their reverse osmosis plant, had increased from an average 2000 liters a day to 12,000 liters per day. The location of the outlets had resulted in reducing the distance of access to water from 2 km to under 0.5 km for the community.

This post was originally posted on the Ripple Effect blog by Acumen Fund’s Sangeeta Chowdry - Ripple Effect Project Manager.

At the edges of the Thar desert in Rajasthan, in the region of Marwar -The Land of Death- Jal Bhagirathi Foundation, a Ripple Effect pilot awardee, has been working to bring water security to village communities. This is no small challenge in a region where the average annual rainfall is a mere 100-500mm and the water table is declining at a rate of 1-2 meters a year. The focus of communities here is to get access to any water at all – let alone safe water. It is in this environment that JBF has, amongst other water harvesting initiatives, been running a reverse-osmosis treatment plant in Pachpadra, about 100 km from Jodhpur.

Ripple Effect and JBF have been working together to develop a sustainable business model to extend access to safe drinking water to households located at a distance from the RO plant. This model not only aims to meet the water needs of these communities but also to provide a source of empowerment through livelihood provision to the members of local self-help groups.

The model that is being operationalized has water from the reverse-osmosis plant delivered to several distribution outlets run by members of the local self-help group where it is then sold on to other households. By reaching both wholesale and retail users, the output of the plant is being tripled and local incomes increased. The careful and collaborative business planning that went into the model has enhanced its potential for viability and sustainability – costs of operations have been carefully determined; a break-even analysis has been performed; and a tiered pricing strategy implemented.

Planning can, however, only go so far. Critical to the success of this model is the buy-in of the community – water quality was not previously seen as a high priority – and a powerful awareness-raising and marketing campaign was essential. In this area JBF’s passionate work made all the difference. In a few short weeks multiple meetings and discussions were held with self-help groups; market surveys of hundreds of households were completed; individuals selected and trained to run outlets; many hours of physical labour dedicated to gearing the plant to handle the up-scaled operations; and multiple community awareness activities have been undertaken and will continue. It has been most heartening to watch the skeptical village Sarpanch, turn into the foremost champion of the project and lead a rally through the village to announce the work! The local media too has picked up on the work being done and has publicized this swaach (safe) water initiative.

It has been truly remarkable to have been on this journey with JBF and to see the synergies from effective public, private, community partnership. At the time of writing this, the demand of the water at the outlets has already reached twice the initial target!