It’s 9 a.m., day two of Net Impact. I grab my compostable coffee cup and head into the session on social intrapreneurship. The panel focuses on corporate changemakers who work inside businesses to deliver innovative market solutions to the world’s toughest social and environmental challenges. Among the panelists is Acumen Fund Fellow alumna Jocelyn Wyatt who currently serves as the Head of Social Impact and Business Factors at IDEO, a global design consultancy.
Jocelyn met IDEO during her Acumen Fellowship while visiting VisionSpring in India. IDEO was interested in bringing in someone to build out the firm’s social impact work, so she wrote her own job description – knowing nothing about design and having never visited the firm itself – was made an offer, and then started the job.
One of her biggest surprises was that she had to figure out her job once she got there. She was also surprised to discover a thriving group of social entrepreneurs who were already on board at IDEO. Jocelyn realizes that the biggest asset in being able to make changes in a company is having a team of like-minded people who share the values of bringing services to the poor. She started an e-mail list called “social impact at IDEO.” After that, she launched a social impact wiki page where people could post resources and social impact projects. The group then started meeting over Monday lunch hours for strategy meetings and social labs with entrepreneurs in the field. “Everything really transparent and open,” said Jocelyn.
During a two-week trip in June to the other IDEO offices, Jocelyn put out a call out for people to start social impact initiatives at the local level. Some have started this, some haven’t. But, according to Jocelyn, IDEO’s social impact work was able to withstand the current financial difficulties is because it is fully integrated into its normal business operations and because social impact services are priced at market rate.
Unlike Jocelyn, Henry Gonzalez of Morgan Stanley only gets to spend 25 percent of his time on social impact work, but his work as a patient advocate enabled him to found and integrate a Microfinance Institutions Group into the firm’s work.
“Your interests could evolve in the firm – whether you are the cheerleader, taking on your issue as an extracurricular project outside of the 9 to 5 p.m., or whether the firm eventually fully integrates a base of the pyramid strategy into everyday efforts,” said Henry. “The more you can embed your initiative into the current business practice, the more the social impact work is unstoppable.”
The two intrapreneurs agreed on the importance of name affiliation in their ability to create a social impact movement. If you’re a new social entrepreneur but don’t have the name backing of Morgan Stanley, SustainAbility or IDEO, you’re not going to get asked to speak at conferences like these, they said.


