
Ali Zubair is a resident of Lahore, Pakistan, a city with 10 million people who – like everyone else in this world – are dependent on water as a source of life. Unlike you and me, however, Ali relies on water that is a source of potential death.
Nearly every day, he wakes up and journeys about a hundred meters to this nearby government water plant, believing that it is a safer alternative to the water that comes out of his tap, which has been contaminated by the old and rotting water pipes. Although he admits that this government filtered water might still be unhealthy, Ali claims he has little options since he can’t afford to buy purified bottled water from Nestle or to boil water every day at home.
As this picture suggests, Ali’s water source is indeed impure, polluted with thousands of invisible microbiological and chemical impurities. While the government claims they are safe, such filtration points are only further propelling the problem that initiated in Lahore with contaminated tap water. Tragically, the end result is that 40% of all diseases in Pakistan originate from unhealthy water, killing over 200,000 children every year from diarrhea alone.
Fortunately, Pharmagen Healthcare Limited –the social business that I work with – is doing something about this emergency. Throughout the city, we have set up 17 Pharmagen Water shops – including one near Ali – where we purify our own ground water through a comprehensive purification process that involves multiple filtration steps, chlorination, ultra violet treatment and reverse osmosis. In other words, we are eliminating all the bad stuff that the other treatment methods (including boiling water) are not, while pricing our “Pure and Refreshing” water at just 1.5 Rs (about 1 cent) per liter.
Through our partnership with Acumen Fund, we have created 13 new shops over the past 6 months and are planning to add an additional 13 by the end over the year. In addition, we have rolled out several new services – including home and workplace delivery – that enable our customers to have similar service offerings as the affluent, but at a price they can afford.
Through these initiatives, our new marketing plan and our planned growth, we hope that Pharmagen Water can continue to provide people like Ali and the rest of Lahore with safe drinking water and play a small role in eliminating the needless contamination of productivity, health and ultimately life that is happening throughout the world.
This post originally appeared on The Fragments that Remain, the personal blog of Acumen Fund Global Fellow, Benje Williams. Benje is currently spending his Fellowship working for Pharmagen in Lahore, Pakistan.
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