Toilet talk may be taboo in most professional situations, but at World Water Week, toilets were a hot topic.
For those unfamiliar with World Water Week, it is an annual meeting of water experts, practitioners and leaders from around the globe to discuss the world’s most urgent water issues. This year’s meeting was held August 16-21 in Stockholm, and ideas were exchanged on many water-related topics, ranging from water management practices to sustainable business models to research on health impacts to policy. (For those interested, presentations from the event can be downloaded for free here).
This year saw a number of sessions focused on sanitation (a.k.a. toilets). The raw statistics around sanitation are shocking: 2.4 billion people (more than 1/3 of the world’s population) lack access to adequate toilet facilities. One in five children dies of diarrheal diseases, and 88% of diarrhea cases are caused by either unsafe drinking water, inadequate sanitation or poor hygiene.
Sanitation challenges are intimately linked with the lack of infrastructure investments in rural areas and informal settlements and slums, but solutions are emerging that can be applied by individuals and communities without a need to rely on large-scale centralized investments. It was encouraging to see entrepreneurs developing models for improving access to safe, hygienic toilets that can be distributed widely at affordable prices.
Dr. Brindeshwar Pathak, a sanitation innovator who founded the Sulabh Sanitation Movement, was the most prominent example: he was awarded the 2009 Stockholm Water Prize for his pioneering work in developing cost-effective toilet solutions and his work to change social attitudes toward unsanitary latrine practices. The scale of Sulabh is truly impressive, and the preservation of human dignity lies at the core of their work.
Another, earlier stage, example that stood out to me was Bapak Sumadi, an entrepreneur in Indonesia, a country where 66 million people practice open defecation. Mr. Sumadi has developed an innovative business strategy around direct sales of latrines: he’s segmented his market and has priced four different levels of products (ranging from $18 - $85); he’s branded each model with a catchy name and designed them to be upgradeable; he offers flexible payment terms and after-sales services (e.g., pit-emptying). While it remains to be seen whether the model will be able to scale, it is encouraging to see promise in these enterprising, consumer-focused approaches to challenging one of the world’s biggest problems.
The conference was a valuable opportunity to identify business models and make contacts that can help us as we continue to invest in this sector.


