Posts Tagged ‘The Blue Sweater’

Using The Blue Sweater to Promote Social Entrepreneurship in Japan

Wednesday, August 18th, 2010


One can say it was almost an accident how this event came together.  The organizing members (four of us) met for the first time at another social event.  When The Blue Sweater came up in the conversation, we all realized that we wanted to do something with it: whether to talk about the book, spread the word about Acumen Fund, or simply throw an event for young business professionals.  Once we got the ball rolling, we pulled the event together very quickly.  Luckily, all of us had expertise in different areas necessary for organizing the event. One of us is an event space owner with a good network, another is a strong administrator, the third is an IT technician, and the fourth is a corporate training professional.  Putting all that expertise together, the event planning went pretty smoothly, though we only had one month to plan.

For the session itself, we focused on talking about the book and talking about Acumen Fund rather than coming up with a specific action plan or fundraising.  In the first part, we used The World Café method to share our thoughts and findings from the book. World Café is a participative process which enables participants to have creative conversations and come up with new ideas or actions for a given theme, while sitting café-style around small tables.  During this session, we divided the participants into small groups and asked them to discuss three questions:

1) What part of the book made the strongest impression on you?

2) Are there parts of the book that you have questions or disagree?

3) How would you contribute to Acumen Fund?

Participants moved to different tables as the questions changed, and big sheets of paper on each table were soon filled with notes and drawings representing everyone’s thoughts and ideas.  But most of all, everyone just enjoyed the conversation very much.


After this first session, we asked each group to come up with questions for Acumen members, then we connected Tokyo and the New York Acumen office by Skype video chat.  Ms. Wei Wei Hsing and Ms. Eriko Yagi kindly joined our discussion from NY, and we shot them many questions that varied from Acumen’s tools for measuring social and financial impact to the backgrounds of Acumen staff.  This was the part the participants felt most was valuable. We were all so excited to actually talk with Acumen staff members.

We had a small reception after the main program, but everyone felt there wasn’t enough time, so we stayed and continued chatting until late at night!  Though the group was relatively small, the energy in the room was tremendous.  In Japan, the meaning of social entrepreneurship is not yet common knowledge, but that night, each of us went home feeling that we can definitely spread the word to help make it common knowledge.

Kiyo Sasaki is a volunteer who aspires to start a Japan for Acumen chapter. The Blue Sweater launched in Japan last year, as the book’s Japanese editor Tatsunari Takano described in a blog post earlier this summer. On July 9, 2010, a group of volunteers in Tokyo organized the first Blue Sweater book discussion in the city. To learn more about Acumen Fund in Japan, join the Japan for Acumen Fund group on Acumen Fund’s online community.

Announcing The Blue Sweater Book Giveaway Competition!

Monday, August 16th, 2010

Photo Credit: Shannon Jensen

We are excited to announce The Blue Sweater 500, a competition that will provide copies of The Blue Sweater free of cost to the most creative ideas for using the book. Submissions will be evaluated by a panel of judges including Jonathan Greenblatt (President of All For Good and co-founder of Ethos Water), Craig Newmark (founder of craigslist), and Jacqueline Novogratz, author of The Blue Sweater and Acumen Fund CEO.

Through the gift of a generous donor, we have 500 paperback copies of The Blue Sweater to give away in quantities of 25, 50, or 100 books. Entries will be judged based on originality, impact, and need. Winners will receive a shipment of books this fall and will be asked to write a post for Acumen’s blog that will share the outcomes of their projects with the world using photo and/or video.

Proposals will be accepted from now until September 16th, and winners announced on October 1st.  Download the entry form here.

Although we can only ship books domestically at this time, we welcome international entries that can specify how the books would be transported overseas.

Some inspirational projects that have been carried out with small quantities of books include:

We hope this gift will make more of these moments possible!

Wei Wei Hsing is an Innovation Associate in Acumen Fund’s New York office.

The Blue Sweater in Japan, Catalyzing New Stories

Thursday, July 1st, 2010

Blue Sweater in Japan

Greetings from Tokyo. I’m an editor at Eiji Press, a Japanese publishing company with a focus on social change. We released the Japanese edition of Jacqueline’s Novogratz’s book, The Blue Sweater, on February 2, 2010. Since then, we have received a wonderful response to the book and we believe that it will add momentum to the burgeoning social entrepreneurship movement in Japan.

In February 2009, Nana Watanabe, one of the most influential catalysts for the social entrepreneurship movement in Japan, sent me an email: “Jacqueline Novogratz is going to release a book in the US,” she said. I was excited because I had read about Jacqueline and Acumen Fund in Nana’s book, Changemakers: Social Entrepreneurs are Changing the World, so I asked the US publisher to send me a copy. It was one of the greatest books I’d ever read. We decided to buy the translation rights right away.

However, there were some concerns about the book. Generally, it is difficult to sell longer books like The Blue Sweater in Japan (the Japanese edition has 400 pages), and readers tend to choose books with clear titles, through which they can easily imagine the contents of the book.  “The Blue Sweater” – what is the book about?  Someone kindly advised me that it wouldn’t sell well with such a vague title.

But we believed in the power of The Blue Sweater. I asked a few authoritative figures to read the book and to write reviews in advance. Masahisa Kogure, a famous social entrepreneur in Japan, sent us a wonderful comment praising the book as a ‘must read’ for everyone conscious about our world. Mami Arai of Sanseido Bookstore said, “This book is really eye-opening, awaking us to sense of sympathy for this interdependent world. The Blue Sweater will change our future gently, steadily and extensively.” Our sales staff brought these reviews and a galley proof to many bookstores. “Please read this. You will understand the power of this book,” they said.

On the release date, The Blue Sweater was displayed at the front of many bookstores among many thinner and lower-priced bestsellers. After two weeks, the book was ranked in the top ten bestsellers in major book stores in Tokyo. Some newspapers, including Nikkei, also wrote great reviews. It didn’t take long for us to decide to do a second printing.

Blue Sweater Japan - Audience Q&A

But the story had only just begun. Jacqueline visited Japan in April following our invitations. Tokyo Foundation and Japan Society organized a series of seminars featuring Jacqueline in Tokyo. They also gave Eiji Press a chance to organize an event on base-of-the-pyramid development in collaboration with The Japan External Trade Organization (JETRO), Japan International Cooperation Agency (JICA) and Ministry of Economics, Trade and Industry (METI). The event was a great success and we received a lot of positive feedback.

Unfortunately, I couldn’t meet Jacqueline because I had to attend the London Book Fair that was held at the same time. However, I saw the impact of her visit. On many blogs and on Twitter, readers wrote about the book and recommended it strongly. Some magazines, newspapers and TVs contacted us to report on the book events. Readers sent us emails filled with delighted words. All of the book events featuring the author were filled to capacity.

The Blue Sweater is still selling well in Japan – we are currently considering a 4th printing. A circle of support has emerged among readers and a sense of cooperation has been growing among many people. Today in Japan, poverty is discussed more openly, and we hear more young people talking about what they can do to solve the problem, in part, thanks to The Blue Sweater.

Blue Sweater Japan Book Signing

The Blue Sweater is Jacqueline’s story, but it is not just one person’s story. It is also the story of the many people who appeared in the book, and it is becoming the story of the readers. As her blue sweater brought Jacqueline a great journey in life, the book itself has become a blue sweater for many readers. I hope it will spread all over the world.

Tatsunari Takano is editor of The Blue Sweater at Eiji Press in Japan. If you’re based in Japan and would like to get involved, a group of volunteers in Japan will be hosting a Blue Sweater book discussion in Japanese on July 9th in Tokyo. Please visit the event website for more details.

News Roundup: Huffington Post, Craig Newmark, TEDxKarachi and McKinsey

Friday, June 11th, 2010
  • The Huffington Post featured an interview with Jacqueline Novogratz and ran a story on women and philanthropy, focusing on new approaches for poverty alleviation. The article showcases Acumen, the Global Fund for Women and Women’s Funding Network.
  • Jacqueline and Roshaneh Zafar of Kashf spoke at TEDxKarachi last week. Check back early next week for our team’s reflections on the event, but in the meantime enjoy this article from The News in Pakistan.
  • Craig Newmark, Craigslist founder, writes about how he finds Acumen’s work inspiring, sharing Jacqueline’s The Blue Sweater book club experience in Nairobi.
  • Fast Company & Monitor Group presents Acumen with the 2008 Social Capitalist Award.
  • Bloomberg Venture interviews Jacqueline in a 4-part series on the her story and the founding of Acumen.
  • Acumen CIO Brian Trelstad, is interviewed by McKinsey on lessons learned in impact measurement.
  • Part 2 of a special series on PBS NewsHour featured Jamii Bora’s program in Kenya.
  • The Ripple Effect website was launched this week to highlight a safe drinking water collaboration between Acumen, IDEO and a variety of NGOs  in India and Kenya.

San Francisco for Acumen Blue Sweater Talk, Feb 23rd

Wednesday, March 3rd, 2010

The San Francisco for Acumen Chapter recently organized a reading of The Blue Sweater at the beautiful University Club in downtown San Francisco.

The event attracted some 35 participants, who got to hear first-hand about how Acumen Fund’s use of patient capital supports social enterprises. The evening started with a casual mixer where participants mingled over drinks and light snacks. Acumen Fund’s very own Brad Presner, and Fellows Jocelyn Wyatt and David Lehr were then on hand to share their experiences. Brad spoke about his experiences traveling with Acumen Fund CEO Jacqueline Novogratz on behalf of Google.org, while Jocelyn and David spoke about their experiences working for Acumen Fund investees Advanced Bio-Extracts & Drishtee.

The group then broke out into more intimate discussion groups to discuss their reading of The Blue Sweater. Community members were able to discuss Acumen Fund’s model of patient capital and how it generates impact with its investees – overall, the sense of excitement was palpable and it was an excellent learning and networking opportunity for like-minded changemakers!

Moving forward, the San Francisco for Acumen Chapter will be organizing monthly events around patient capital and social entrepreneurship. They are looking for individuals who are passionate about patient capital and want to get involved in Acumen’s work – if that sounds like you, then please reach out to the Chapter Leaders at the Acumen Fund Community site.